New photo gallery opened in the heart of Moscow
To develop logo and corporate identity package (business cards, flyers, brochures and ad posters)
We decided to implement ethnic style in the gallery’s image without a hint of any specific culture. Gallery symbol consists only of simple curved lines, framed into square. One might see an idea of 4 corners of the earth or 4 elements of nature. Damped down tints of brown were choosen as brand colors, reminding of earth, chocolate, exotic countries and dark skin of natives. Cave art stylizations were used as additional graphic elements.